Alex Fishman

President
Overland Park, KS
Prior to joining GreenUp Wealth Management, Alex built a diverse career spanning client advisory, advisor development, and executive leadership within the wealth management industry. He served as a trusted advisor to clients, held a leadership role focused on advisor development within one of the nation’s largest RIAs, and led a Kansas City-based billion-dollar advisory firm.

Since 2008

Beginning his career during the 2008 financial crisis gave Alex a unique perspective on leadership, discipline, and the importance of helping both clients and advisors navigate uncertainty with confidence. Since entering the industry, he has developed extensive experience guiding advisors, growing teams, and helping families pursue long-term financial success. Prior to joining GreenUp Wealth Management, Alex led a billion-dollar advisory firm in Kansas City from 2018 to 2021.

Outside of work, Alex lives in his hometown of Overland Park with his wife, Tina, their two children, Chloe and Robbie, and their two dogs, Louis and Oliver. He enjoys golfing, landscaping, and spending time with family and friends. Alex also previously served on the board of Junior Achievement of Greater Kansas City, where he focused on helping improve economic mobility and creating opportunities for young people throughout the Greater Kansas City community.

Education

Washington University in Saint Louis
John M. Olin School of Business
Master of Business Administration
The University of Arizona
Bachelor of Science in Business Administration
Business Management

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